gerikfurlan.com

Digital Marketing, Interactive Media, Web & Social Media, Legacy Media

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gerikfurlan
I am a new and legacy media professional with interactive, social and traditional media experience. Media training coupled with event planning/management and sports experience makes for a versatile knowledge base. I possess a solid history of working in deadline- and team-oriented environments, with a proven ability to quickly adapt to a variety of positions successfully, thriving and consistently contributing to increased company success. Previous leadership and customer service experience compliment my diverse training and knowledge base. An academically honored, award-winning researcher bringing a unique skill set to any company.

I have had the privilege of expanding and sharpening my skill set in multiple environments over the span of over a decade. Starting with earning a BA in Journalism and Communications – Broadcast concentration [with a minor in Leisure/Sport Management], I honed my legacy media skills with The Charlotte Observer and NASCAR Images (now NASCAR Media Group). Seeing the shift in the media business to interactive, social and online-based formats and platforms, I saw the need to update my knowledge kit. I returned to school, earning an MA in Interactive Media. I was fortunate to be able to put my education into practice right out of the gate, working with the Washington Freedom of the former Women’s Professional Soccer league. Through my site, theimediaplaybook.com, I have continued to monitor and analyze trends and uses of interactive and social media, developing a guiding principles ‘playbook’ of sorts, compiling best practices and strategies to avoid. I am honed my skills as an Insurance Broker/Social Media Marketing Specialist with The Canton Agency. Currently, I am working as the Social Media Specialist for the Maryland Chamber of Commerce and as a volunteer Social Media Ambassador for Elon University.