Below and to the right are descriptions and links to examples of work as Social Media Specialist with the Maryland Chamber of Commerce:
- Define and execute the Chamber’s social media strategy
- Prepare, schedule and post approved content for multiple social networks (posts, tweets, photos and videos)
- Develop a monthly content calendar; coordinating online activity with marketing and communication objectives
- Coordinate and perform website updates (Drupal)
- Ensure social profiles and website are updated on a daily basis and that messaging is timely and relevant
- Search the internet/third-party sources and other appropriate resources for content
- Compose articles and features on relevant topics for the website, newsletter and social media profiles
- Develop and create assets using photo and video tools to support social campaigns
- Ensure proper online messaging and relevance, ensuring consistency of messaging across multiple networks
- Measure effectiveness of different channels and messaging through the use of Google Analytics and others tools to measure traffic activity, clickthroughs, read rates
- Prepare reports on usage statistics, campaign effectiveness, performance of the website and social media channels