Digital Marketing, Interactive Media, Web & Social Media, Legacy Media

Below and to the right are descriptions and links to examples of work as Social Media Specialist with the Maryland Chamber of Commerce:

  • Define and execute the Chamber’s social media strategy
  • Prepare, schedule and post approved content for multiple social networks (posts, tweets, photos and videos)
  • Develop a monthly content calendar; coordinating online activity with marketing and communication objectives
  • Coordinate and perform website updates (Drupal)
  • Ensure social profiles and website are updated on a daily basis and that messaging is timely and relevant
  • Search the internet/third-party sources and other appropriate resources for content
  • Compose articles and features on relevant topics for the website, newsletter and social media profiles
  • Develop and create assets using photo and video tools to support social campaigns
  • Ensure proper online messaging and relevance, ensuring consistency of messaging across multiple networks
  • Measure effectiveness of different channels and messaging through the use of Google Analytics and others tools to measure traffic activity, clickthroughs, read rates
  • Prepare reports on usage statistics, campaign effectiveness, performance of the website and social media channels

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