Below and to the right are descriptions and links to examples of work as Digital Marketing Manager with Strategic Tax Resolution:
- Defining and executing Strategic Tax Resolution’s digital marketing strategy
- Implementing innovative marketing programs to drive sales
- Creating, scheduling and posting content for multiple social networks (website features, social media posts, tweets, photos and videos), keeping all digital marketing platforms (website, social, email) current and active with messaging that is timely and relevant
- Developing a content calendar for creating/scheduling/posting content for digital platforms, ensuring consistent messaging
- Coordinate and perform website updates (Wordpress) across four websites - strategictaxresolution.com, pataxrelief.com, ohiotaxrelief.com and taxreliefatlanta.com
- Search the internet/third-party sources and other appropriate resources for content
- Develop and create assets using photo and video tools to support digital marketing campaigns
- Ensure proper online messaging and relevance, ensuring consistency of messaging across multiple networks
- Collecting and analyzing metrics and KPIs, measuring and tracking effectiveness of campaigns and digital marketing efforts through the use of Google Analytics and others tools
- Conducting market research to determine branding and messaging for Strategic Tax Resolution’s services
- Assisting with booking radio and television commercials as part of RBS Marketing in key Strategic Tax Resolution markets as part of larger marketing campaigns
