Master's capstone project examining the use of interactive media in sports. The project involved researching into the uses of interactive media, which ones are effective and which are not. The end product included a 'playbook' outlining the best practices determined during research and a website outlining the research as an iMedia consulting firm for sports and sports franchises.
Over time, The iMedia Playbook evolved from a capstone project to an occasional freelance business, expanding its scope from sports and sports franchises to any and every organization — business, non-profit, sports team, school, doctor’s office, etc. New tagline to reflect the expansion — Digital Marketing, Social & Interactive Media Consulting.